A luxury beauty experience that extends far beyond the holiday season.Read More
Packaging Design Blog & Industry Insights | Jay Packaging
Let’s face it, the beauty brand landscape is changing but it’s changing in a great way. Both Millennial and Generation Z consumers are developing an appetite for premium beauty brands that shows no signs of slowing down. According to Mintel research, beauty product sales are projected to continue improving through 2020.Read More
Jay Packaging Group won multiple awards across various competitions for their production of InterParfum’s Anna Sui “Romantica” cartons this award season. The Foil and Specialty Effects Association’s (FSEA) Gold Leaf Awards presented JPG an award for Difficult Application of Foil and Embossing on a Folding Carton. Printing Industries of New England’s (PINE) Awards of Excellence presented JPG with two awards: one for JPG's LiquiFeel Soft Touch Ink application and one for Foil Stamping and Embossing.
Extensive research in sensory marketing has proven that consumers like to engage all their senses in buying decisions. Today’s consumers demand this and as a result Consumer Product companies look to differentiate their products on the store shelf by engaging more senses in their point of purchase package. Sensory marketing studies show that the more consumers handle a product, the more likely they are to purchase that product.Read More