Packaging Design Blog & Industry Insights | Jay Packaging

Rethinking the Gift Set

Posted on Wed, Aug 16, 2017

A luxury beauty experience that extends far beyond the holiday season.

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Topics: LiquiGenius, Specialty Packaging, Soft Touch, Decorations, Gift sets, Embossing, Foil, Scented Ink, Shimmer Ink, Structural Design

Want to shape her beauty routine? Start with your package.

Posted on Thu, Jul 13, 2017

Let’s face it, the beauty brand landscape is changing but it’s changing in a great way. Both Millennial and Generation Z consumers are developing an appetite for premium beauty brands that shows no signs of slowing down. According to Mintel research, beauty product sales are projected to continue improving through 2020.

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Topics: LiquiGenius, Specialty Packaging, Soft Touch, Decorations, Gift sets, Embossing, Foil, Scented Ink, Shimmer Ink, Structural Design

LiquiGenius™ Inks Make a Splash in the Pharmaceutical Market

Posted on Tue, Jun 06, 2017

When Pfizer’s Consumer Healthcare Package Design and Development team began developing ChapStick® Hydration Lock lip balm, they knew they wanted to launch the product in a package as unique as their product. Their Hydration Lock lip balm was formulated with the antioxidant CoQ10 and hyaluronic filling spheres to offer chapped lips hours of lightweight moisture. The Package Design and Development team wanted eye catching graphics to communicate the special ingredients of this new product. A strong metallic silver and highlighted water splash were essential graphic elements.

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Topics: LiquiGenius, Innovation, Pharmaceuticals, Specialty Packaging, LiquiFeel, Raised Inks

Product Showcase: Nexxus PET Cartons

Posted on Mon, Nov 16, 2015

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Topics: Folding Cartons, LiquiGenius, PET, Unilever, Heidelberg Speedmaster Duo

LiquiFeel™ Soft Touch Ink Simulates Linen with Banana Republic’s “M” Fragrance

Posted on Wed, Aug 12, 2015

Extensive research in sensory marketing has proven that consumers like to engage all their senses in buying decisions. Today’s consumers demand this and as a result Consumer Product companies look to differentiate their products on the store shelf by engaging more senses in their point of purchase package. Sensory marketing studies show that the more consumers handle a product, the more likely they are to purchase that product. 

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Topics: fragrance, LiquiGenius, Innovation, Specialty Packaging, LiquiFeel, Soft Touch, Decorations

LiquiGenius™ Inks Present: LiquiScent Fragranced Ink

Posted on Wed, May 06, 2015

According to the New York Times’ marketing research department, “81% of consumers would choose a product they could smell and see over one they could only see.” Packaging with scented coatings are becoming increasingly popular in the market place. Such applications make it possible to convey a visual and content-based message along with a fragrance, thereby appealing to another of your customer's senses.

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Topics: Folding Cartons, Love to Love, fragrance, LiquiGenius