Packaging Design Blog & Industry Insights | Jay Packaging

LiquiGenius™ Inks Make a Splash in the Pharmaceutical Market

Posted on Tue, Jun 06, 2017

When Pfizer’s Consumer Healthcare Package Design and Development team began developing ChapStick® Hydration Lock lip balm, they knew they wanted to launch the product in a package as unique as their product. Their Hydration Lock lip balm was formulated with the antioxidant CoQ10 and hyaluronic filling spheres to offer chapped lips hours of lightweight moisture. The Package Design and Development team wanted eye catching graphics to communicate the special ingredients of this new product. A strong metallic silver and highlighted water splash were essential graphic elements.

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Topics: LiquiGenius, Innovation, Pharmaceuticals, Specialty Packaging, LiquiFeel, Raised Inks

JPG and InterParfums Collaborate to Take Home Three Awards This Season

Posted on Thu, Dec 15, 2016


Jay Packaging Group won multiple awards across various competitions for their production of InterParfum’s Anna Sui “Romantica” cartons this award season. The Foil and Specialty Effects Association’s (FSEA) Gold Leaf Awards presented JPG an award for Difficult Application of Foil and Embossing on a Folding Carton. Printing Industries of New England’s (PINE) Awards of Excellence presented JPG with two awards: one for JPG's LiquiFeel Soft Touch Ink application and one for Foil Stamping and Embossing.

 

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Topics: PINE, Anna Sui, Gold Leaf Awards, Awards of Excellence, LiquiFeel, Soft Touch, Fragrance Packaging

LiquiFeel™ Soft Touch Ink Simulates Linen with Banana Republic’s “M” Fragrance

Posted on Wed, Aug 12, 2015

Extensive research in sensory marketing has proven that consumers like to engage all their senses in buying decisions. Today’s consumers demand this and as a result Consumer Product companies look to differentiate their products on the store shelf by engaging more senses in their point of purchase package. Sensory marketing studies show that the more consumers handle a product, the more likely they are to purchase that product. 

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Topics: fragrance, LiquiGenius, Innovation, Specialty Packaging, LiquiFeel, Soft Touch, Decorations