Packaging Design Blog & Industry Insights | Jay Packaging

LiquiGenius™ Inks Make a Splash in the Pharmaceutical Market

Posted on Tue, Jun 06, 2017

When Pfizer’s Consumer Healthcare Package Design and Development team began developing ChapStick® Hydration Lock lip balm, they knew they wanted to launch the product in a package as unique as their product. Their Hydration Lock lip balm was formulated with the antioxidant CoQ10 and hyaluronic filling spheres to offer chapped lips hours of lightweight moisture. The Package Design and Development team wanted eye catching graphics to communicate the special ingredients of this new product. A strong metallic silver and highlighted water splash were essential graphic elements.

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Topics: LiquiGenius, Innovation, Pharmaceuticals, Specialty Packaging, LiquiFeel, Raised Inks

LiquiFeel™ Soft Touch Ink Simulates Linen with Banana Republic’s “M” Fragrance

Posted on Wed, Aug 12, 2015

Extensive research in sensory marketing has proven that consumers like to engage all their senses in buying decisions. Today’s consumers demand this and as a result Consumer Product companies look to differentiate their products on the store shelf by engaging more senses in their point of purchase package. Sensory marketing studies show that the more consumers handle a product, the more likely they are to purchase that product. 

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Topics: fragrance, LiquiGenius, Innovation, Specialty Packaging, LiquiFeel, Soft Touch, Decorations