Packaging Design Blog & Industry Insights | Jay Packaging

Rethinking the Gift Set

Posted on Wed, Aug 16, 2017

A luxury beauty experience that extends far beyond the holiday season.

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Topics: LiquiGenius, Specialty Packaging, Soft Touch, Decorations, Gift sets, Embossing, Foil, Scented Ink, Shimmer Ink, Structural Design

Want to shape her beauty routine? Start with your package.

Posted on Thu, Jul 13, 2017

Let’s face it, the beauty brand landscape is changing but it’s changing in a great way. Both Millennial and Generation Z consumers are developing an appetite for premium beauty brands that shows no signs of slowing down. According to Mintel research, beauty product sales are projected to continue improving through 2020.

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Topics: LiquiGenius, Specialty Packaging, Soft Touch, Decorations, Gift sets, Embossing, Foil, Scented Ink, Shimmer Ink, Structural Design

LiquiFeel™ Soft Touch Ink Simulates Linen with Banana Republic’s “M” Fragrance

Posted on Wed, Aug 12, 2015

Extensive research in sensory marketing has proven that consumers like to engage all their senses in buying decisions. Today’s consumers demand this and as a result Consumer Product companies look to differentiate their products on the store shelf by engaging more senses in their point of purchase package. Sensory marketing studies show that the more consumers handle a product, the more likely they are to purchase that product. 

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Topics: fragrance, LiquiGenius, Innovation, Specialty Packaging, LiquiFeel, Soft Touch, Decorations