Packaging Design Blog & Industry Insights | Jay Packaging

LiquiFeel™ Soft Touch Ink Simulates Linen with Banana Republic’s “M” Fragrance

Posted on Wed, Aug 12, 2015

Extensive research in sensory marketing has proven that consumers like to engage all their senses in buying decisions. Today’s consumers demand this and as a result Consumer Product companies look to differentiate their products on the store shelf by engaging more senses in their point of purchase package. Sensory marketing studies show that the more consumers handle a product, the more likely they are to purchase that product. 

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Topics: fragrance, LiquiGenius, Innovation, Specialty Packaging, LiquiFeel, Soft Touch, Decorations

LiquiGenius™ Inks Present: LiquiScent Fragranced Ink

Posted on Wed, May 06, 2015

According to the New York Times’ marketing research department, “81% of consumers would choose a product they could smell and see over one they could only see.” Packaging with scented coatings are becoming increasingly popular in the market place. Such applications make it possible to convey a visual and content-based message along with a fragrance, thereby appealing to another of your customer's senses.

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Topics: Folding Cartons, Love to Love, fragrance, LiquiGenius

JPG Achieves Innovative Leather Effect with Vince Camuto Gift Set

Posted on Thu, Apr 02, 2015

Jay Packaging Group received multiple prestigious industry awards from Printing Industry of New England’s Awards of Excellence’s 1st place prize for Special Innovation, Foil & Specialty Effects Association’s Gold Leaf Award’s 1st place prize for Best Use of Specialty UV Coatings, and Printing Industry of America’s Premier Print Award for Special Innovation in Printing as a result of our innovative thinking.

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Topics: Vince Camuto, Leather Effect, Parlux

Positioning for Growth

Posted on Tue, Jul 02, 2013

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